Who We Are

At Pathfinder Strategy, our mission is to help small to mid-sized healthcare product companies and medical device innovators. 

We are passionate about developing long-term customer relationships, improving healthcare outcomes and making a positive impact on the world through our work.

We understand the unique challenges and opportunities of the marketplace and are committed to leveraging our expertise in commercialization, clinical differentiation and growth strategies to help our clients navigate this complex landscape.

We work closely with our clients to develop customized strategies and creative solutions to unlock full market potential and achieve extraordinary results.

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Rachel Barreau

Co-Founder & Consultant

Rachel has a strong background in process improvement, product management, evidence-based practice, commercialization, and marketing strategy.

She is passionate about helping her clients achieve success and overcome business challenges by establishing effective frameworks, enhancing operational procedures, and executing impactful strategies focused on differentiation and market leadership.

Core strengths*: Individualization, Connectedness, Learner, Achiever, Harmony

Kelley Terrell

Co-Founder & Consultant

Kelley has deep roots and proven success in bringing innovative products to market, creating product differentiation, and communicating clinical value.  

She is committed to understanding her clients’ customers and industry drivers to identify untapped potential, develop groundbreaking strategies, and communicate in ways that differentiate her clients from the competition to establish them as a dominant force in the market.

Core strengths*: Achiever, Ideation, Individualization, Learner, Activator

*Core strengths as identified in the Clifton Strengths Finder 2.0 Assessment

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We are committed to lasting customer relationships, improving healthcare outcomes, and making a positive impact on the world through our work.

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